casebook_01_asia_or_bust.jpg
casebook_01_asia_or_bust.jpg

ASIA OR BUST - Founder's Series 1 - Market Entry & Localization

$15.99

“The map is not the territory — and the territory is somebody’s home.”

The thirteen cases here are not a greatest-hits reel of famous flops. They were chosen because each one isolates a different failure of assumption — and because, set side by side, they reveal that the failures are not thirteen accidents but one mistake wearing thirteen costumes.

“The map is not the territory — and the territory is somebody’s home.”

The thirteen cases here are not a greatest-hits reel of famous flops. They were chosen because each one isolates a different failure of assumption — and because, set side by side, they reveal that the failures are not thirteen accidents but one mistake wearing thirteen costumes.