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The best product rarely wins. The product that reaches the most people at the lowest cost does. This is the casebook on how the winners built distribution no competitor could copy. The companies span two worlds deliberately. You will read about Silicon Valley darlings and Chinese super-apps, Southeast Asian market wars and Indian commerce, because distribution is the one discipline where the East has out-innovated the West as often as the reverse. A founder selling in Jakarta has as much to teach as one selling in San Francisco.
The best product rarely wins. The product that reaches the most people at the lowest cost does. This is the casebook on how the winners built distribution no competitor could copy. The companies span two worlds deliberately. You will read about Silicon Valley darlings and Chinese super-apps, Southeast Asian market wars and Indian commerce, because distribution is the one discipline where the East has out-innovated the West as often as the reverse. A founder selling in Jakarta has as much to teach as one selling in San Francisco.