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13 Real-Company Case Studies Billund · Stockholm · Kyoto · Shanghai · Ventura
The companies span triumphs and cautionary tales deliberately — giants expelled from foreign markets for refusing to adapt, and a Danish toymaker that nearly died wandering from its core and saved itself by coming home. The contrasts are where the lessons live, because going global without losing home is learned best by watching companies adapt brilliantly, fail to adapt fatally, and — hardest of all — scale globally while keeping their soul
13 Real-Company Case Studies Billund · Stockholm · Kyoto · Shanghai · Ventura
The companies span triumphs and cautionary tales deliberately — giants expelled from foreign markets for refusing to adapt, and a Danish toymaker that nearly died wandering from its core and saved itself by coming home. The contrasts are where the lessons live, because going global without losing home is learned best by watching companies adapt brilliantly, fail to adapt fatally, and — hardest of all — scale globally while keeping their soul