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This is the fourth book in a sequence. If you have read the first three — on writing, examining, and pitching a business plan — this one completes the arc: what to do when the plan you built, inspected, and presented is finally attacked.
The book is built in three parts. Part I is the craft of defense itself — the mindset, red-teaming your own plan, and reading a hard question. Part II walks the five places every plan is attacked: the market, the model, the financials, the team, and the moat. Part III is defense under live fire — when to concede, when to hold, and how to carry yourself in the room.
This is the fourth book in a sequence. If you have read the first three — on writing, examining, and pitching a business plan — this one completes the arc: what to do when the plan you built, inspected, and presented is finally attacked.
The book is built in three parts. Part I is the craft of defense itself — the mindset, red-teaming your own plan, and reading a hard question. Part II walks the five places every plan is attacked: the market, the model, the financials, the team, and the moat. Part III is defense under live fire — when to concede, when to hold, and how to carry yourself in the room.