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Product-market fit is not when customers use your product. It is when customers would be genuinely disappointed if your product disappeared. Marc Andreessen's original definition still holds: "Being in a good market with a product that can satisfy that market." The market half of that equation is as important as the product half.
There is a specific kind of company death that does not announce itself. The product ships. The press release goes out. The team celebrates. Users arrive — and then, slowly and then suddenly, they stop. No one unsubscribes dramatically. No one writes a scathing review. They simply do not come back. Downloads accumulate. Active users do not
Product-market fit is not when customers use your product. It is when customers would be genuinely disappointed if your product disappeared. Marc Andreessen's original definition still holds: "Being in a good market with a product that can satisfy that market." The market half of that equation is as important as the product half.
There is a specific kind of company death that does not announce itself. The product ships. The press release goes out. The team celebrates. Users arrive — and then, slowly and then suddenly, they stop. No one unsubscribes dramatically. No one writes a scathing review. They simply do not come back. Downloads accumulate. Active users do not