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Every founder keeps two ledgers. The first is the one everyone expects: revenue, burn, runway, valuation. It gets audited, reported to a board, and eventually printed in a term sheet or a press release. The second ledger is never audited and rarely even written down, and it is the one this book is actually about — the accounting of what a founder spends that no financial statement captures.
Every founder keeps two ledgers. The first is the one everyone expects: revenue, burn, runway, valuation. It gets audited, reported to a board, and eventually printed in a term sheet or a press release. The second ledger is never audited and rarely even written down, and it is the one this book is actually about — the accounting of what a founder spends that no financial statement captures.