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There is a fear more powerful than running out of money. More paralyzing than missing product-market fit. More consuming than being outgunned by a competitor with unlimited capital. It is the fear of everyone knowing you failed. The decision that would save the company is almost always visible to the founder long before they make it. The gap between seeing the decision and making it is, in most cases, the fear of what making it would look like to others.
There is a fear more powerful than running out of money. More paralyzing than missing product-market fit. More consuming than being outgunned by a competitor with unlimited capital. It is the fear of everyone knowing you failed. The decision that would save the company is almost always visible to the founder long before they make it. The gap between seeing the decision and making it is, in most cases, the fear of what making it would look like to others.