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AI is an amplifier. That is both its extraordinary power and its most dangerous property. It amplifies what is already there: good strategy becomes better, weak fundamentals become more visibly weak, misaligned incentives scale faster, and unclear thinking produces more polished-looking wrong answers. A company with a broken pricing model that deploys AI pricing tools does not fix its pricing — it automates its pricing mistakes at speed
AI is an amplifier. That is both its extraordinary power and its most dangerous property. It amplifies what is already there: good strategy becomes better, weak fundamentals become more visibly weak, misaligned incentives scale faster, and unclear thinking produces more polished-looking wrong answers. A company with a broken pricing model that deploys AI pricing tools does not fix its pricing — it automates its pricing mistakes at speed