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AI is an amplifier. That is both its extraordinary power and its most dangerous property. It amplifies what is already there: good strategy becomes better, weak fundamentals become more visibly weak, misaligned incentives scale faster, and unclear thinking produces more polished-looking wrong answers. A company with a broken pricing model that deploys AI pricing tools does not fix its pricing — it automates its pricing mistakes at speed.
This is why principles come before AI. Not as a philosophical preference. As a practical requirement. If you do not know what you are trying to build, AI will help you build the wrong thing faster than any technology in history.
AI is an amplifier. That is both its extraordinary power and its most dangerous property. It amplifies what is already there: good strategy becomes better, weak fundamentals become more visibly weak, misaligned incentives scale faster, and unclear thinking produces more polished-looking wrong answers. A company with a broken pricing model that deploys AI pricing tools does not fix its pricing — it automates its pricing mistakes at speed.
This is why principles come before AI. Not as a philosophical preference. As a practical requirement. If you do not know what you are trying to build, AI will help you build the wrong thing faster than any technology in history.